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PORTFOLIO
there’s no better way to connect than with images.
HOSHI: THE STARS
— an independent film festival
Hoshi (星) also known as 'star' in Japanese, is a branding project for an independent film festival focusing on spreading awareness on East-Asian films, filmmakers and the culture and arts. Helping represent minority groups within the creative and film industry, this brand seeks importance for creative expression to be seen from international filmmakers and not only limited to Western idealization of "blockbuster" movies. Storytelling and artistic expression can be understood the same way; guided by the cinematography and the emotions and feelings portrayed by the characters despite having a language barrier. This festival is to find something big in something small.
Created in collaboration with Lauren Bush.
Hoshi (星) also known as 'star' in Japanese, is a branding project for an independent film festival focusing on spreading awareness on East-Asian films, filmmakers and the culture and arts. Helping represent minority groups within the creative and film industry, this brand seeks importance for creative expression to be seen from international filmmakers and not only limited to Western idealization of "blockbuster" movies. Storytelling and artistic expression can be understood the same way; guided by the cinematography and the emotions and feelings portrayed by the characters despite having a language barrier. This festival is to find something big in something small.
Created in collaboration with Lauren Bush.
GONBAE
— a fresh perspective on soju
Gonbae, meaning 'cheers' in Korean, this project explores concepts of brand design, packaging and advertising through Soju, an alcoholic beverage from South Korea. Soju extends beyond just a drink, it is the taste of life. Our goal is to inspire joy and by representing a beautiful culture in a new and innovative way. Regardless of language and cultural differences, we believe that community, authenticity, and joy are experiences we deserve. We bring the value of communal opportunity to you and your friends and family by cheering to the taste of life.
Created in collaboration with Lauren Bush.
Gonbae, meaning 'cheers' in Korean, this project explores concepts of brand design, packaging and advertising through Soju, an alcoholic beverage from South Korea. Soju extends beyond just a drink, it is the taste of life. Our goal is to inspire joy and by representing a beautiful culture in a new and innovative way. Regardless of language and cultural differences, we believe that community, authenticity, and joy are experiences we deserve. We bring the value of communal opportunity to you and your friends and family by cheering to the taste of life.
Created in collaboration with Lauren Bush.
FREE SPIRIT
— an artful expression towards sober-living
Free Spirit is a magazine dedicated to the art of crafting sophisticated non-alcoholic cocktails, known as mocktails, providing a platform for individuals to elevate their beverage experiences without the need for alcohol. This magazine actively promotes and caters to individuals who choose to abstain from alcohol for health, cultural reasons, personal preference, or lifestyle reasons.
For trendsetting urbanites seeking a refreshing escape. We help you replace the buzz without compromise. Exploring concepts of bold flavours, artful presentations and perspectives of sober-living lifestyles, Free Spirit redefines the mocktail experience for those who want to reform their relationship with alcohol and crave the artistry of mixology.
Created in collaboration with Jayden Mazara.
Free Spirit is a magazine dedicated to the art of crafting sophisticated non-alcoholic cocktails, known as mocktails, providing a platform for individuals to elevate their beverage experiences without the need for alcohol. This magazine actively promotes and caters to individuals who choose to abstain from alcohol for health, cultural reasons, personal preference, or lifestyle reasons.
For trendsetting urbanites seeking a refreshing escape. We help you replace the buzz without compromise. Exploring concepts of bold flavours, artful presentations and perspectives of sober-living lifestyles, Free Spirit redefines the mocktail experience for those who want to reform their relationship with alcohol and crave the artistry of mixology.
Created in collaboration with Jayden Mazara.
BAD DECISIONS
— a fun kinetic typography lyric video
This project entails a kinetic typography or lyric video that uses a balance of typography and shapes. Focusing on a sequence related to a song called Bad Decisions by Benny Blanco, BTS and Snoop Dogg. The song is described as a euphoric, flirtatious and upbeat pop song about infatuation, being in love/having a crush and how we usually make bad decisions when love conquers and lose reasoning to our thoughts and actions. Though, sometimes it might be good to make bad decisions. The characteristics of this sequence will focus on the upbeat and lighthearted feelings portrayed in the song and incorporating visuals represented in modern dating culture.
This project entails a kinetic typography or lyric video that uses a balance of typography and shapes. Focusing on a sequence related to a song called Bad Decisions by Benny Blanco, BTS and Snoop Dogg. The song is described as a euphoric, flirtatious and upbeat pop song about infatuation, being in love/having a crush and how we usually make bad decisions when love conquers and lose reasoning to our thoughts and actions. Though, sometimes it might be good to make bad decisions. The characteristics of this sequence will focus on the upbeat and lighthearted feelings portrayed in the song and incorporating visuals represented in modern dating culture.
BISCOTTI
— a cookbook of the italian double-baked cookie
This project explores long-form content through a cookbook. The context of this cookbook explores cookies around the world, with this feature focusing on biscotti. Defying the standard notions of a "cookie," this cookbook dives further into the savoury biscotti through creative ways of showcasing recipes and visuals. The conceptual design was formed with intention to reflect the home cook's creativity and inclusivity. Considering the environment of home baking, this cookbook invites a communal experience that is fun and entertaining.
This project explores long-form content through a cookbook. The context of this cookbook explores cookies around the world, with this feature focusing on biscotti. Defying the standard notions of a "cookie," this cookbook dives further into the savoury biscotti through creative ways of showcasing recipes and visuals. The conceptual design was formed with intention to reflect the home cook's creativity and inclusivity. Considering the environment of home baking, this cookbook invites a communal experience that is fun and entertaining.
GONG CHA
— a look on bubble tea advertising and marketing
As the graphic designer for Gong Cha Country Hills, many of these designs were used throughout the store to increase awareness, generate interest and promote new releases and products. Adhering to Gong Cha corporation standards and regulations, these graphics helped promote brand visibility and consistency to the brand.
As the graphic designer for Gong Cha Country Hills, many of these designs were used throughout the store to increase awareness, generate interest and promote new releases and products. Adhering to Gong Cha corporation standards and regulations, these graphics helped promote brand visibility and consistency to the brand.
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