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GONBAE
Branding & Packaging
February 2023
Deliverables
Packaging Design
Brand & Identity Design
Advertising
Market Research
— a fresh perspective on soju
Gonbae, meaning 'cheers' in Korean, this project explores concepts of brand design, packaging and advertising through Soju, an alcoholic beverage from South Korea. Soju extends beyond just a drink, it is the taste of life. Our goal is to inspire joy and by representing a beautiful culture in a new and innovative way. Regardless of language and cultural differences, we believe that community, authenticity, and joy are experiences we deserve. We bring the value of communal opportunity to you and your friends and family by cheering to the taste of life.
Created in collaboration with Lauren Bush.
