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HOSHI: THE STARS
Branding
December 2022
Deliverables
Brand Design
Typography
Information Design
Concept Ideation
Merchandise
— an independent film festival
Hoshi (星) also known as 'star' in Japanese, is a branding project for an independent film festival focusing on spreading awareness on East-Asian films, filmmakers and the culture and arts. Helping represent minority groups within the creative and film industry, this brand seeks importance for creative expression to be seen from international filmmakers and not only limited to Western idealization of "blockbuster" movies. Storytelling and artistic expression can be understood the same way; guided by the cinematography and the emotions and feelings portrayed by the characters despite having a language barrier. This festival is to find something big in something small.
Created in collaboration with Lauren Bush.
